Updated iFrame Magic Setup

There was a meta tag error in the original iFrame Magic template that was distributed.

I’ve just uploaded a new installer with the fix.  You can download the new iFrame Magic here.

By the way… while I’m on the subject…

I’m considering building out iFrame Magic into a full-blown templated landing page generator with all my iframe tricks (which is where the name came from).  Most likely it would turn into a paid product… although I don’t know that for sure yet.

Would you be interested in a landing page generator that would take the technical side of landing page generation out of the equation?

Just to be clear… this wouldn’t spit out automated landing pages.  You would still need to provide the content.  This would simply make creating the landing pages much easier.  Plus, it would use some of my tricks to get better quality scores and would work seamlessly with something like Ad Grenade.

If you have questions, comments or suggestions then let me know.  It’s something I’ve been kicking around for awhile.  And it would be different for me because it would really be my first software project just for my users (i.e. not a variation of something I’m already using in my business).

What do you think?

Twitter Spam

So I’m messing around with Twitter now.

I’m surprised it took me so long.  I’ll play with almost anything with an API to see what kind of cool stuff I can do.  Mostly I’ve resisted the urge because I’m fundamentally opposed to the “texting generation” that can’t hold a normal conversation without texting 20 times.  Text whores.

Irritating and disrespectful.  And I was afraid Twitter would be like entering a whole world of them.

Okay… so I’m messing around with it and here are my initial impressions.

I actually really like the format when it’s done right.  I’m a big Lance Armstrong fan and his tweets are very informative during the Tour de France.  I am starting to see the potential for what can be done with the platform.

He’s just one of a lot of people that participate and engage in a really positive way.

I also like how many tools are available and the creativity of twitterers around the world.  What seems ridiculously limiting at first really forces creativity to surface.  I also like the community-created standards.

Of course, there’s one huge, glaring problem with Twitter.

The spam and bots are ridiculous.  It’s the wild west out there.

I’m hoping that openness also ends up being the good news (I’m experimenting with some of my own stuff over the next few days).  But *most* people are doing it all wrong because they contribute exactly *zero* value.

Look, if I want to get updates from an RSS feed I can subscribe to it myself.  That is not value.

Neither is following everyone under the sun and hoping for a courtesy- or auto-follow.

Neither is spamming me with blatant offers and promotions.

And the follower pyramid schemes?  Please.

Folks, like any other medium, there has to be real value at some point.  Has to be.  And right now Twitter is absolutely overrun by stupid, lazy marketers who contribute no positive value.

They are takers.  And they threaten to ruin my experience.

And there are also a few very intelligent *lazy* marketers.  If you want to know how to make money on Twitter, follow them.  I’ll try and build a list of tweople I think are worth following and share it at some point.

I intend to be one of them.  A giver.  Contributing real value to the conversation.

Follow me @mattharward.  Ask questions.  Share tips.  Marketing, technical, or otherwise.  Or just drop a tweet letting me know how awesome I am 😉

I really want to see how well the platform can work as a medium for helping others and building a trusted reputation.

Plus, it would be nice to have a few followers that aren’t bots or porn stars 😉

Grrrr… The Cat’s Out of the Bag ;-(

Oh Snap!

Amish Shah’s “$50,787 Trick” Video irritates me to no end!

I have a little trick I’ve been using for quite awhile now (probably more than a year) that works really well on Google AdWords.  It’s a little bit of a sneaky hack… and I’ve never been slapped or penalized for doing it.

In fact, I get great quality scores.  And it’s super easy to do.  And… Get this… I don’t even have to create a landing page.

I usually use it to test keyword lists and new markets I’m considering getting into.  I also use it to establish baseline conversions for new affiliate products I’m thinking about promoting.

But now someone went and posted a video that completely exposes a simplified version of what I’m doing.  Son of a *#&$@…  Stupid marketers!

Of course, they only uncovered a *part* of what you can do with this trick (or I should say they only revealed a part).  I don’t know if they know the whole trick… but if not they’re awfully close.  And, of course, *I* might not know the whole trick.  I’m open to that as well.

Anyway, the only reason I’m even posting about this is because you’re probably already getting bombarded with emails to watch the video.  I figure it’s not even worth trying to hide it anymore.  I may as well embrace it.

If you haven’t seen the video yet here’s the link.


Yes, you have to opt in.  You’ll want to anyway because then you can also get the necessary files to make it work.

It’s a video by Amish Shah (of HexaTrack fame).  It’s simple and he covers everything you need to know (it’s not just a teaser).  Then he actually gives you the files you need to complete it.

Wait For It…

Of course, you know I wouldn’t be posting about this just to blow up one of my closely guarded secrets (I really am irritated Amish let this out).  I’ve also got software that automates it for you.

Params CodeGen

The software I use does quite a few more tricks.  But after watching Amish’s video I trimmed it down and modified it to use his files.  Now you can use my software to automatically generate the landing pages for you.  Watch the video and you’ll understand.

You can download the software from this link.

There’s no documentation yet, but it’s pretty easy to figure out if you watch Amish’s video.  You won’t have to do any of the editing or HTML source stuff that he shows you, though.

Eventually I may reveal a few more secret things you can do with this tricky little tactic… but not now.  We’ll see if Amish spills any more of the beans first 😉

Oh yeah… and before you can use my software you’ll need to download the files that Amish gives you and put them in the templates folder of my program.

I just rushed this out today so let me know if you have any problems with it… I wasn’t planning on doing this until I watched the video last night when Gauher Chaudhry forwarded it to me.

And, can I just say it again?  SNAP!!!

Keyword Sniper – More Free Software…

So yesterday I bought the Google Cash Sniper course that just came out (my affiliate link and the direct link).  It teaches a pretty cool way to get organic traffic from Google.  Nothing earth-shattering… but some neat twists that I like and I’m anxious to try out.

That’s not what this post is about, though.  As I was watching the tutorial video on keyword research I just broke out my own custom software and realized I had way more power than the average marketer when it comes to quick and easy keyword research.  And I intended to make it available several months ago.

And then I got in my big accident.  And nothing ever made it out the door.  I haven’t released any new products since then (although I have more on my plate than I ever have before).

So I spent today cleaning up my Keyword Sniper program and making it ready for release.

It will join my other utility software as a freely available download (for now).

I don’t want to take a bunch of time explaining it, so here’s a relatively quick (15 minutes) video showing you a little bit of what it can do.  There’s more to it… but I probably won’t get around to creating full-blown documentation for a little while.

The Camtasia Studio video content presented here requires JavaScript to be enabled and the latest version of the Macromedia Flash Player. If you are you using a browser with JavaScript disabled please enable it now. Otherwise, please update your version of the free Flash Player by downloading here.

You can download Keyword Sniper here.

It’s a work in progress and is designed to reflect the way I do keyword research.  So there’s a lot of stuff it does that you might not need.  And there’s probably some stuff it doesn’t do that you want.

If you’ve got feedback (good, bad, or otherwise) then post a comment here.  If you have a feature you want to see in the software, let me know.  I’m always looking for ways to get better as a marketer.

And… back to my original paragraph, it works great as a 1-stop SEO research tool for something like Google Cash Sniper.  I had to make 1 change to the software to work exactly like GCS shows… but it’s ready to rock and roll now.

If you’re implementing the GCS method I’d love to hear your experience with it.  I’m not likely to get any free time to mess with it for several weeks still.

How To Win An Election…

A few weeks ago my middle daughter (Holly) decided she wanted to run for student body president of her school for next year.

She was nervous and didn’t “want to stand out” much.

Ummm… how’s that going to win an election?

So after pestering her for over a week she finally let me *help* her with her campaign.  Yeah, baby!

I immediately set out building a buzz campaign for her.  Easy pickings since I was targeting grade schoolers 😉

We immediately ran into roadblocks when her school nixed most of our original ideas.  Here’s what stuck…

She was very nervous about her campaign speech.  These days they record them to video first, then broadcast them over closed-circuit TV to the classrooms.  She’d never done anything like that and was concerned about getting it “right”… which is apparently code for doing it exactly like her 4 competitors.

After *much* coaxing and coercing I finally got her to do something the students would be talking about for awhile.  (By the way, in case you can’t tell, I was *waaaay* too into her election… I would take it as a personal affront if she lost).

She did an American Idol parody for her election speech.  A little nervous… but she nailed it.  That was 2 weeks ago and the kids at school are *still* quoting her from it.  Success.

The week of the election I decided to build the buzz-factor a bit.  Every Friday I go to lunch with one of my daughters.  Election week I moved it Monday and showed up with a surprise that immediately got the social network going…

Holly Pres Tattoo 1Holly Pres Tattoo 2 Holly Pres Tattoo 3

Apparently anytime your dad tattoos a campaign ad on his bald head and shows up for lunch it’s an immediate topic of conversation and “walk by” viewings in the cafeteria.

Here’s the cool thing… the tattoos were barely readable from a distance (I’d do them different next time), and it didn’t even matter.  The word-of-mouth was so powerful that before lunch was over everyone knew what they said.

Throw in the t-shirts for Holly and her friends for each day election week and you have a pretty good buzz campaign.  (Of course, it helps tremendously that Holly has the popularity and personality to even be in the discussion to begin with).

Result: Holly’s the new President-Elect of her school for the 2009-10 school year.  That’s hot!

Even better… I got to talk about marketing and persuasion with all three of my girls.  That’s hotter!  I don’t get good opportunities to do that very often.

Plus, as an added benefit, I got to crush little fifth-graders along the way 😉  It’s just like competing against stupid search marketers on the content network!  Woohoo!