Info-Marketer’s Stupid Tax…

Some people are just dumb.  Or maybe it’s just that they’re lazy.  Or possibly ignorant.

Sometimes when a new product is launching and I want to get more info about it to see if it’s something I want to promote.  Often, it’s hard to know a lot about a product with today’s vogue pre-launch page being something really mysterious and promising killer results without really telling you anything.

So awhile back I started using Google to help with my research.  I do a site search to see what pages Google knows about.  It’s a quick and easy way to see if there are affiliate pages, alternate landing / squeeze pages, special reports, etc.  It can be surprisingly effective.

By the way, if you don’t know how to do a site search on Google just type in “site:targetdomain.com” in Google and it will show you every page it has indexed.

In the process of doing this I’ve discovered that there are a *lot* of publishers out there with premium content being indexed by Google and available for the world to see and access… if they know about Google site search.

Basically all the stuff they’re selling… free to the world.  Sometimes it’s the sales thank you page… with links to all the content, of course.  Sometimes it’s a premium content signup page… which is funny.  The publisher went to the trouble of protecting the content… and left a trusted signup page exposed to Google.  Dumb.

At first I would email the site owner and let them know their content is exposed to the public.

But it’s so freaking common that I’ve stopped even doing that.

Is your content exposed?

Search your site and find out.  There are a lot of ways to protect it.  Find one and use it… or get comfortable with giving your content away for free.

And to all the info-product publishers who leave their premium content exposed to me… thank you for paying your stupid tax.