Automating AdWords Campaigns…

Recently I’ve been playing around with the Commission Blueprint product that launched a couple weeks ago.  So far it appears to be working fairly well.  My first campaign is up and making about $120 / day.  Not bad… but I can make it better.

I feel like when they built the $6,000,000 Man (for those of you old enough to remember that series).  I can make it bigger, faster, stronger 😉

Without giving away any of the details, the first part of the process involves creating a *lot* of AdWords ad groups.  In the videos they advocate using SpeedPPC… the obvious downside being that it costs almost 500 bones.

Not a big deal for me since I own SpeedPPC.  But even after using SpeedPPC to create my ads there was a fair amount of additional work I had to do to get my ads ready to go.  I *HATE* work!  If I can automate it, I will.

So I searched around on the web and found a pretty slick little utility called AdGrenade.  It does most of what I used SpeedPPC for plus it automates the part I had to do manually for the Commission Blueprint process.  I got it for free.  Your mileage may vary.  I think the author is giving it away as a bonus.  You may be able to contact him and buy it standalone.  I don’t know.  (website: www.adgrenade.com).

What’s funny is his interface is a very obvious ripoff of my Laser Keyword Generator.  And before you ask… no, I didn’t write them both.  I’m pretty open about my tools and software development stuff when people ask, so I assume he asked and I told him how I developed LKG.  Because I’m such a nice guy, I’ll give him the benefit of the doubt 😉

Anyway, his software still didn’t completely automate things because I needed to interface with some Excel files.  I created my first project without any Excel integration.  AdGrenade created 630 ad groups in about 5 seconds (I’m not even kidding).

For my second go ‘round I decided I’d add the Excel integration myself.  I created the AdGrenade XLS Reader to make it an *almost* totally automated process.  I’m very pleased with my results when I combine the 2 programs.  It does pretty much exactly what I want it to do.

The only thing that would better is if it were just one program.  I’ll probably send my program to Chris, the AdGrenade author and offer him the source to integrate it.  We’ll see.  He already made one change for me to his program so I could make my XLS reader.  He had it done later on the same day I emailed him.  Pretty good for a free program… it’s like he’s trying to steal my gig, or something

If you’re familiar with Commission Blueprint then this is totally and ridiculously cool (would I do anything else?).  If you don’t know about Commission Blueprint then this won’t really matter to you (unless you’re looking to replace half of SpeedPPC without spending $500).

Anyway, here’s a quick video I made.  The video is about 6 minutes.  In real life I can do everything in the video in about 30 seconds.  Cool beans!

You can download my add-on to AdGrenade here.  It’s free.  The interface isn’t nearly as refined as most of my other freebies… but I only spent about an hour writing it.  I don’t suppose there’s much of a market for this… free or otherwise.  Enjoy!

Here’s the link to the video.  I wanted to show it live in the post… but I’m embarrassed to admit I don’t know how.  Yet!

4 Comments Automating AdWords Campaigns…

  1. Lea Reyes

    Hi Matt
    Well, after being on the internet for over a year (on and off because of different commitments, namely working for SOMEBODY ELSE!)it’s awesome to see somebody sharing so much and not asking for a cent (or dime in your language). All the other greedy scam artists out there. I feel so sorry for the newbies that get trapped into paying for crap!
    A big “Thank You” to you and I will definitely continue to support you as it seems you know what you’re talking about.
    My husband referred you to me and I’m so glad he did.
    The little ad on to Ad Grenade is awesome. You’re a clever little dude aren’t you?
    Anyway, I look forward to more info and advice from you in your blog.

    Regards
    Lea Reyes

  2. koh

    hey matt.. i came to your site from the CB forum.. i just watched the video you did on the improvement of adgrenade.

    I’m still kinda confused though, how did your software improve on the interface of adgrenade? I realised that with adgrenade, we still had to manually fill in all the different prices for all the different keywords after the automation was done. Cuz i find it impractical to use the default price setter to determine our prices for all the braod,exact, and phrase matches for all the different keywords.

    also, do you recommend getting adgrenade to help with cB?

Comments are closed.