What a Difference…

This launch has been way different from the last one.  I’m going to have to make some big changes to my campaign shortly.

From my side the numbers look very similar to the last launch.  My CTR isn’t quite as high (for the ARS launch my first day CLR was 13.44%).  It’s hanging around 9–10% right now.

Obviously that’s not too bad.  I’ll start tweaking my ad rotation either later tonight or tomorow morning.  I want to make sure I have enough impressions to make a statistically valid decision.

So far it seems like OAS is out of the gates slower than ARS.  I had 915 impressions on day 1 with ARS (which was actually the second day of the launch).  So far I have 525 with OAS and it’s 7:30 in the west.  It seems like it will be about 75% or ARS.

But here’s the most disturbing part of the Operation Affiliate Storm so far… The clicks aren’t converting on the sales page.  In my rush to get the website out the door I forgot to get the Google Analytcs up and running… my bad.  And, of course, this is exactly when I need to know what’s happening behind the scenes.

But here’s what I do know… according to ClickBank analytics I’ve driven 33 visitors to the Operation Affiliate Storm sales page and made… get this… exactly 1 sale!

Now, on a normal sales day that wouldn’t shock me… but with ARS at launch I was getting more like a 30% close ratio.  1 out of 33 is terrible for a launch promotion.  This is when all the numbers should be inflated and all the early buyers are whipping out their credit cards before they’ve even read the sales page.

That obviously impacts the financials of my ad campaign.  Hence, the tweaks I’ll have to make to my campaign.  I can obviously play with my bonus and see how much of a difference that makes.  The Site Sniper Pro bonus doesn’t seem quite as relevant to this launch as the ARS launch… but I may have to go this route.

These are the times when, as an affiliate marketer, I feel very alone.  Is this a general problem with the backend sales copy?  Is it a problem specific to my campaign?  Is this just what happens when I hit the launch date and tomorrow things will pick up as more people search instead of buy from email lists they’re on.

At the end of the day I’m ok with a lot of those reasons.  What I’m not ok with is a launch-day sales page that converts at 3%.  That just isn’t going to allow any of the other financials work for me.