Whew! I’m just coming off a very long night getting everything ready for the Operation Affiliate Storm launch. I don’t remember what time it actually launches today… but I should be in good shape.
Here’s what I did last night…
Created my Squidoo lens (http://www.squidoo.com/using_operation_affiliate_storm/). That was kind of herky jerky (is that even a word?) for me. I’m not a Squidoo expert by any stretch of the imagination. I understand what it does, but it’s not something I’ve used before in my marketing.
This morning I went back on Squidoo and joined 4 marketing related groups. I haven’t been a good “squidizen” yet and browsed around the groups… but I’m really tired so I’ll get to that later.
I finished off my initial squeeze page for my review site. It doesn’t look anything like what I thought it would when I started the process. Overall I’m pleased with the result.
Unlike the ARS (Affiliate Rockstar Status) launch, I’m pushing an opt-in for the OAS launch. We’ll see how it goes.
I’m also trying a few more aggressive affiliate that I’ll reveal and review after I’ve tested them and have solid numbers on their performance.
I also set up a simple 1–message auto-responder with GetResponse. Obviously I need more than that… but it’s going to have to do for now. Again… I’m really tired.
The last thing I did was create a good value bonus for the buyers. When I did the ARS launch I gave Site Sniper Pro as the bonus. That worked very well, but in the end I wish I could have used it for a backend sale. It’s a high-margin, high-profit and high-value product for me. Plus, it requires a higher support burden than other bonus products.
So for OAS I created a brand new keyword tool. It’s based off some general keyword principles with the website keyword strategy from Gauher Chaudry’s Excellent Pay Per Click Formula.
My new tool does exactly the opposite… it takes a very specific product name, website and “buying” keywords and generates hundreds of variations of that product/website. These keywords are specifically targeted for something like a product launch where you are trying to capture the hot buyers that are ready to go.
In my own Operation Affiliate Storm AdWords campaign I generated 1,125 keywords from just the product name, website, trigger keywords and various misspellings and connections.
I hope it works the way I think it will.
Oh… and I’m using position targeting for the first time. I’m targeting positions 3–5 in my campaign. I should be able to outspend everyone again since I’m giving a high-quality bonus… but the payout is a little lower and my bonus not quite as valuable as before. I’m playing it a little safe.
And, since I just had to check Google to get my keyword count I also noticed the first round of my stats are in.
So far I’ve got 7 clicks on 43 impression (16.27%) with an average CPC of $1.11. Unfortunately, my average position is 1.2. So far the position targeting isn’t working. I must be bidding way higher than everyone else.
Since the product isn’t live yet I can’t get a good read on the conversions, though. This is my first experience with that challenge. I’m basically flying blind until it goes live later today (although I did see that I’ve already got 1 opt-in to my auto-responder).
So far so good.
I should hit the sack. I probably won’t… but I should